The founder and designer of Löft
I have always had a passion for textiles and design, and I worked as a purchaser in the fashion industry for several years. After experiencing the poor working conditions and the large amount of pollution that the large factories create, my passion slowly decreased.
My interest in sustainable and ethical production increased, and I started to study economics with a focus on social economy.
After giving birth to my third child, I learned how to use a ring sling. I loved how the sling made it possible to keep my baby close while still having my hands free. When I browsed the market, I found many slings in beautiful colors and feminine designs. But I was missing a ring sling with a clean Scandinavian design, and a little bit of raw edginess.
Then an idea started to sprout.
Using my experience from the fashion industry and my knowledge of textiles – I was going to produce the perfect ring sling in accordance with the Fairtrade principles.
I quit my master study at the university and rented a small office, and here I am today – trying to produce that perfect ring sling for all of you wonderful moms and dads out there.